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2025 represents an important anniversary for the Ermanno Scervino brand – 25 years of sophisticated fashion that combines Italian craftsmanship with attractive design. The brand, founded by the creative duo Ermanno Daelli and Toni Scervino, has established a solid position in Italian prêt-à-porter during its existence thanks to the perfect combination of creativity and everyday wearability.
“Years go by, but our desire is for the company to continue its growth in the future,” says Toni Scervino. The brand, which benefits from growing sales in its direct stores, is now heading for further expansion in the United States and Asia. It doesn’t rule out the possibility of going public or forming a strategic partnership with a private equity fund.
To celebrate this significant anniversary, Ermanno Scervino presented a campaign featuring Natalia Vodianova, who first photographed for the brand in 2000. The new campaign for Spring-Summer 2025 captures the model in the intimate atmosphere of a hotel room, where soft light filters through the curtains. The shots evoke the aesthetics of 1970s films and explore female beauty moving between confidence and vulnerability. Vodianova embodies elegance that doesn’t feel forced but comes from natural expression. The hotel room becomes a symbolic place where privacy connects with travel and discovery, while the collection emphasizes understated sensuality as an expression of freedom.
Although the brand remains true to its DNA, which is based on clothing, it recently launched a collection of handbags. “We were created thanks to clothing and we want it to remain our main focus, but there is room for growth in accessories. These must follow our philosophy,” says Scervino.
In addition to accessories, the brand is also investing in other product categories, including denim and couture. Direct retail sales through flagship stores and corners in luxury department stores remain the essential growth driver, as demonstrated by the success of the space dedicated to Ermanno Scervino in London’s Harrods.