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Ray-Ban announced this collaboration on February 21, 2025, just three days after Rocky concluded his legal proceedings in Los Angeles. The brand emphasized that his role will primarily focus on creative projects associated with Ray-Ban Studios, a platform that bridges the worlds of music, art, and design. Rocky’s task is to bring his unique vision and propel the brand’s image into the next phase of its evolution.
“I’ve always admired Ray-Ban’s ability to stay true to its roots while constantly evolving,” Rocky stated in a press release. “I’m excited to be part of this strong heritage and help create a new chapter for such an iconic brand.”
During his legal proceedings, Rocky was frequently photographed in elegant outfits from Saint Laurent and Gucci, but his choice of sunglasses was always clear—Ray-Ban. The brand even released a series of eight paparazzi photos showcasing Rocky wearing various models of their glasses, from the iconic Wayfarers to minimalist wire-frame designs.
However, his longtime stylist, Matthew Henson, emphasized that Rocky’s fashion choices were not a marketing stunt. “This wasn’t a trick or an attempt to make a statement. This was real life,” Henson said. In recent years, A$AP Rocky has increasingly focused on fashion and design projects. In addition to his new role at Ray-Ban, he collaborates with luxury brands like Bottega Veneta, designs footwear for Puma, and hosts runway shows for his own fashion line, AWGE, at Paris Fashion Week.
Under Rocky’s leadership, Ray-Ban plans to launch the new Blacked Out collection, set to hit the market in April. This collection will feature a redesign of the Mega Icons line and introduce a new type of lens. Fans can also look forward to additional projects bearing Rocky’s creative touch.
Leonardo Maria Del Vecchio, the company’s president, expressed enthusiasm about the collaboration: “A$AP Rocky is a visionary artist and creator. His ability to push boundaries across various fields perfectly aligns with Ray-Ban’s DNA. We welcome him to our family and look forward to the new opportunities this partnership will bring.” Rocky’s creative influence will extend not only to new collections but also to store designs and marketing campaigns.
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