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At a time when only 27,000 rhinos remain in the wild, Hublot introduces its fourth collection supporting their preservation. The latest Spirit of Big Bang SORAI model was developed in collaboration with Save Our Rhinos Africa and India (SORAI), with a portion of sales proceeds going directly to protect these majestic creatures.
“We have to go on working together to educate people about how important the rhino is to the environment,” urges SORAI founder and Hublot ambassador Kevin Pietersen. The former international cricket player emphasizes the critical need to dispel myths about rhino horns’ medicinal properties. Despite being made of keratin — the same protein found in human hair and nails — belief in the horns’ healing and spiritual properties continues to drive widespread poaching.
This illegal trade isn’t just perpetrated by individuals from impoverished areas but is largely controlled by organized crime networks. That’s why SORAI focuses not only on education but actively assists in exposing these intricate trafficking operations.
Such partnerships enable the organization to sustain its vital long-term mission. That said, the new Spirit of Big Bang SORAI stands out not only for its purpose but also its distinctive design. The 42mm case is crafted from polished ceramic in a warm grey shade that echoes the characteristic color of rhino skin. The watch features a hand-wound tourbillon movement with a five-day power reserve. Its exclusivity is enhanced by an asymmetrical dial set between sapphire crystals and comes with two straps — a grey fabric version and a black rubber alternative with a striking camouflage pattern. The edition is strictly limited to 30 pieces.
However, the rhinos’ situation remains critical despite all conservation efforts. While half a million of these animals roamed Africa and Asia at the beginning of the 20th century, today their numbers have plummeted. Yet there’s hope — conservation programs have helped double the black rhino population over the past two decades, while Indian rhino numbers have grown from just 200 to 4,000.
Hublot believes in the power of collective action to drive change. Beyond directly supporting conservation projects, this new collection aims to spark discussions about environmental issues and inspire the next generation of conservationists.
“It’s a battle out there as conservationists and park rangers tackle poachers and combat the illegal trade of rhino horn. We’re doing everything we can to support those brave men and women at the front line, which wouldn’t be possible without Hublot’s backing,” adds Kevin Pietersen.
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