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Louis Vuitton has once again blurred the lines between sport and luxury. For the 2025 Australian Open, the French maison crafted bespoke trunks to house the tournament’s legendary trophies. Made in Louis Vuitton’s historic Asnières workshop, the trunks feature the brand’s signature monogram design, accented with a white “V” (for Victory and Vuitton) and lined in blue microfiber mirroring Melbourne Park’s iconic courts.
But elegance wasn’t limited to the trophies alone. British actress and Louis Vuitton ambassador Phoebe Dynevor stunned in a cream wool-silk dress with gold buttons, paired with the brand’s Shake pumps. Rugby legend Dan Carter opted for a Damoflage-patterned blazer and LV Trainer sneakers. Together, they presented the trophies alongside tennis icons: Dynevor with John Newcombe, and Carter with Evonne Goolagong Cawley.
In mid-January, Tiffany & Co. unveiled its latest masterpiece: the FIFA Club World Cup trophy. This gilded marvel, crafted in 24-karat gold, doubles as a sculptural work of art. Its surface features a laser-engraved world map and the names of FIFA’s 211 member associations—a nod to soccer’s global unity.
“This trophy represents the diversity and future of our sport,” said FIFA President Gianni Infantino. The reveal at New York’s Tiffany Landmark drew A-listers like Robbie Williams, politicians, and soccer legends including Francesco Totti and Carli Lloyd.
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