In less than two decades, Italian brand MooRER has established itself as a leading manufacturer of luxury outerwear. Its collections seamlessly blend elegant design with an emphasis on craftsmanship and quality.
The Fall/Winter 2024 collection reflects this ethos, serving as a bridge between the worlds of technology and nature. Both men’s and women’s editions feature three distinct lines: Outdoor Connection, New Classic, and the sophisticated Black & White.
Throughout all lines, the brand emphasizes innovation – for instance, MooRER has developed a unique rating system for water resistance and thermal insulation, helping customers select the ideal piece to suit their needs.
Elegance of Experiement
The women’s collection is characterized by a sophisticated interpretation of femininity. The line features a carefully curated color palette, ranging from subtle natural tones to bold accents that highlight select pieces.
Outerwear plays a pivotal role here. MooRER’s designers experiment with new silhouettes, introducing short A-line jackets and reimagining iconic models using innovative materials. Special attention is paid to details, such as detachable elements that enhance the versatility of each piece.
The same applies to materials — the edition showcases models crafted from soft cracklè nylon, velvet, and leather. Knitwear in three-color mouliné cashmere adds a touch of luxury and comfort to the collection. MooRER doesn’t forget about accessories either — new sneakers with a distinctive rubber sole are available in several color combinations.
Fresh Take on Tradition
The men’s line presents a refined interpretation of the classic wardrobe. The color palette ranges from deep navy through honey to camel, with subtle accents of yellow and light blue. For outerwear, MooRER has embraced unconventional materials, such as velvet in various forms, memory nylon, and a wool-like viscose that lends a modern touch to the collection with its unique finish. The brand also experiments with leather treatments and 100% cashmere that visually resembles denim.
Knitwear in the collection stands out thanks to sophisticated treatments, including a mouliné effect. Trousers designed for comfortable wear appear in various cuts, including cargo variants in washed cotton and velvet.